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How to Draw in Customers as a Beauty Salon

There's no doubt that owning a beauty salon can be a very profitable business. However, in order to maximize profits and ensure success, it's important to draw in as many customers as possible. Here are some tips on how to do just that!

Make Sure Your Salon is Easy to Find

A beauty salon is a place where people go to relax and feel pampered, so it's important that it's easy to find. The last thing you want is for potential customers to drive past your salon because they couldn't see it.
Make sure your building is visible from the street, and consider putting up a sign that's impossible to miss. You could also put up a couple of flags or banners to help draw attention to your salon. Keep your outdoor area well-lit, both during the day and at night. Consider adding an awning or canopy to help shelter your entrance from the elements.
And if you have a lot of competition in your area, think about what makes your salon unique and make that part of your marketing strategy. If you make it easy for people to find your salon, you'll be one step closer to making them loyal customers.

Keep Your Space Tidy and Inviting

As any beauty professional knows, a salon's first impression is crucial. After all, potential customers will make judgments about the quality of your services based on their initial experience with the salon. That's why it's so important to keep your salon clean, organized, and inviting.
A messy and cluttered salon will give customers the impression that you're not professional or detail-oriented. On the other hand, a well-maintained salon will make customers feel confident in your ability to provide high-quality services. So take some time to declutter your space and create an inviting environment for potential customers.
This means sweeping up hair, wiping down surfaces, and taking out the trash regularly. Second, invest in some good storage solutions to keep your products and tools organized. Lastly, add some personal touches to your space to make it feel warm and welcoming. This could include hanging some artwork on the walls or adding some cozy throws and pillows to the waiting area. By taking these steps, you can create a salon space that is both functional and inviting.

Organize a Selfie Zone

Organize a nice and comfortable selfie area for visitors with your beauty salon hashtag. Set up a mirror, a chair, and some interesting installations. It should be convenient for customers to take a photo after visiting the salon and brag about the result. In this way, you will get a recommendation and attract the attention of potential customers.
You can hold a selfie contest or offer a bonus for posting on social networks and tagging the beauty salon. It is known that people trust the recommendations of acquaintances more. Thus, you can not only raise the profile of your salon among your clients' friends but also build a positive image in their eyes. You can introduce a special hashtag and give a small discount or a nice bonus for posting when you visit.

Collect Feedback From Customers

As any business owner knows, feedback from customers is essential for continued success. There are a few different ways to get reviews from customers. You could put a rack with a link to the salon card on Google Maps or Nicelocal in the reception or waiting area and ask for feedback. Another approach is to request that the client post a review right after the service. A pleased client who has just received outstanding service would be delighted to offer a review.
The client can also take a photo or a selfie in the selfie area and share it on their social networks with the hashtag of your salon. These are just a few ideas, but there are many other ways to collect feedback from customers. Whatever method you choose, make sure that it is easy and convenient for customers to leave feedback so that you can get the most accurate and helpful information.

Offer Package Services at a Discount

Package services are a great way to get customers in the door — and keep them coming back. By offering a discount on a group of services, you're making it more attractive for customers to purchase your services. For example, a hair salon might offer a head wash, haircut, and coloring for a discounted price. Or, a nail salon might offer a manicure and pedicure at the same time.
These deals are usually offered on holidays or other special occasions when customers want to save time and get the most bang for their buck. So take advantage of those special occasions and offer your customers a deal they can't refuse!

Set Up a Loyalty Program

A certain portion of the advertising budget is spent on acquiring each customer. It is often cheaper to keep a customer than to attract a new one. Therefore, it is beneficial for the beauty salon to come up with an advertising or loyalty program where the customer keeps returning to the beauty salon for a particular service.
You can offer rewards for returning customers or those who refer new clients to your salon. This will help you save money on advertising and keep your existing customers happy. Plus, it's a great way to build loyalty among your client base.
A lot of beauty salons offer cashback in the form of bonuses on a digital loyalty card. This is a great way to get customers to keep coming back, as they can earn a percentage of the amount spent per visit. The bonuses can be spent on repeat visits or on the purchase of goods offered at the salon, which is usually a wide range of different beauty products.

Offer Holiday and Happy Hours Discounts

Everyone is happy to receive gifts on important holidays. One way to draw new clients is to offer holiday and happy hour discounts. For example, many salons offer special rates on services booked during the week before Thanksgiving or Christmas. So if you're looking to boost your business, consider giving your clients a little holiday cheer.
If you run a holiday promotion, advertise it well in advance so people can plan ahead. And be sure to spread the word about your happy hour specials — post signs in your window and promote them on social media. The promotion can be valid for a certain number of days. Limiting the promotion period will make customers hurry to get to the beauty salon.
You may offer a percentage off all services booked during certain hours on slow days, like Tuesdays or Wednesdays. By offering these kinds of deals, salons can attract new customers and build loyalty among existing ones.

Partner With Local Businesses

Anyone who's ever been to a salon knows that the beauty industry is all about relationships. You go to your stylist for advice on the latest trends, to learn how to style your hair, and to find out which products will work best for you. But did you know that partnerships between salons and local businesses can be just as beneficial?
By partnering with nearby restaurants, retailers, or other service providers, you can give your customers an incentive to visit your salon. For example, you could offer a discount on services for customers who show their receipt from a partner business. So if you're looking to grow your business, consider partnering with local businesses.

Sell Beauty Goods

Give your salon an edge over the competition by offering unique beauty products that they don't have. These can be anything from skin care products to scented candles and bath salts. You could also put together your own beauty boxes, complete with samples, to give to friends or take with you when you travel. It will also help to increase the average check in your salon.
If you're an esthetician, use your skills to offer free consultations on skin care product selection. Not only will this help boost sales of the products you have on display, but it'll also show your customers that you're an expert they can trust.

Make Sure Your Staff is Friendly and Professional

The beauty industry is all about making people feel good. Whether it's a new haircut, a relaxing massage, or a perfect manicure, people are looking for an enjoyable experience. That's why it's so important to have a friendly, professional, and talented staff.
Great customer service starts with a warm welcome and a genuine smile. Your team should be able to answer any questions customers have and make them feel comfortable. They should also be skilled in their craft and able to provide high-quality services. If you have a team that is friendly, professional, and talented, you'll be well on your way to providing an exceptional customer experience.

Make the Most of the Business Directories and Referral Services

Nowadays, it is important to have a strong online presence if you want to attract new customers. Not only should you set up a website or social media page for your business, but you should also list your business in online directories and referral services.
If you make it easy for potential customers to find your contact information, you are more likely to get new business. And since many of these listing services are free, there's no reason not to use them. For example, these are some reasons to list your beauty salon on Nicelocal:
  • It is free;
  • customers can leave reviews;
  • the better a salon card is filled out, the higher it is in the search results directory.
How to Use Nicelocal Free Features:
If you're looking to attract new clients and grow your business, there are some simple things you can do with Nicelocal's free features.
  • Checking reviews and responding constructively is a great way to show potential customers that you're responsive and care about providing quality service. By doing this, you'll increase the likelihood of new clients contacting you by 40—70%.
  • Likewise, uploading high-quality photos of your work will help showcase your skills and increase interest. Statistically, beauty salon cards with photos are visited more often.
  • Be sure to accurately provide information about your company, services, prices, and staff. This will help ensure that your business appears correctly when search filters are used and that potential customers have the relevant information they need to make a decision.
  • Include important information like prices and staff photos. The pricing blocks are seen 50% more than others, so be sure to include this information prominently on your page.
  • You can also use Nicelocal to post promotions and special offers. This is a great way to encourage customers to take advantage of your services now. Don't forget to include an expiration date on your promotions so people know they need to act fast!
By following these tips, you can be sure to draw in new customers and keep them coming back! What are some other ways you attract new clients to your beauty salon? Share in the comments below!
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